Why "See'-Soo"?

Our name comes from Sisu, a Finnish word that means resilience in the face of adversity. Grit, Determination and Quiet strength. It’s a mindset and it’s stitched into everything we do. This is more than fashion. It’s how we show up.

Our pieces are bold on purpose. But behind the scenes, we’re just as intentional about how our products are made. No shortcuts. Just good design backed by better choices.

Every See'-Soo piece is designed, printed, and embroidered in the UK. We keep it local to maintain quality, reduce unnecessary shipping, and support UK-based production teams. Its not just about where its made, its also about how its made. That's why we choose:

✔ Premium Organic Cotton
Every cotton piece we make uses 100% GOTS-certified organic cotton, grown without harmful chemicals or GMOs. 

✔ Recycled Materials like Polyester
We don’t touch virgin plastics. Our synthetic fabrics are made from GRS-certified recycled polyester, using post-consumer PET bottles. That’s waste turned wearable.

✔ Vegan Inks & Threads
Our prints use water-based, vegan-friendly inks, and we go the extra mile with vegan threads for embroidery. No harsh chemicals, no compromises.

We’re not here to sell empty trends. We’re here to make clothes that say something. That you’ll actually want to wear and feel good wearing. We believe your clothes should reflect not only your style, but your values. Because resilience isn’t just surviving it’s doing better. For ourselves, for the planet, and for the future. So if you’re into bold design, a bit of edge, and wearing your values without sacrificing your style, welcome to See'-Soo